Reputational capital is the new black. Faced with changing consumer preferences, growing public mistrust and social media powered news, business leaders are highly sensitive to the pivotal role reputation plays in the success of each company.
Earlier this year, Norton Rose Fulbright surveyed business leaders across Australia with regard to reputational risk, and what it means for their respective organisations. The results outline the high awareness and good knowledge of different exposures that could results in reputational damage, but also point to certain areas for improvement.
Several strategies can help businesses manage reputational risk more effectively, and strengthen compliance across their corporate cultures:
- Maintain an open dialogue between board members, the executive team, general counsel and risk managers in order to have a more accurate, multi-faceted view of potential reputational threats, and a fit-for-purpose mitigation plan.
- Stress-test policies and processes against real-world risk scenarios regularly, and embed the learnings for continuous improvement. Constant monitoring is a critical part of ensuring compliance.
- Organise regular training for exposures that can result in reputational damage, ranging from cyber risk to ethical conduct and diversity. This can help further embed organisational values in your culture, and foster a culture of compliance.
To find out more about what reputational risk means to Australian organisations and benchmark your business against your peers, read our exclusive report.
For more information, contact one of our risk advisory experts below.