Eljuri appointed LatAm chair of Norton Rose
March 23, 2012
Latin Lawyer spoke with Elisabeth Eljuri about her appointment to chair of Norton Rose Group's Latin America practice. Below is an excerpt of the article.
Elisabeth Eljuri has been made chair of Norton Rose’s Latin American practice two months on from the UK firm’s official merger with Macleod Dixon – the Canadian firm whose Caracas office she turned into the market leader it is today.
Eljuri assumed her new position on 1 March. She is already on the 3,000 lawyer firm’s eight-lawyer management committee for Canada and Latin America – one of Norton Rose’s four regional units.
“Norton Rose has a Latin American head who is Latin American and in Latin America,” says Eljuri, who will remain in Caracas and continue to practice in Venezuela and Colombia (where Norton Rose’s second Latin American office is) as well as doing cross-border work elsewhere in the region."
In her new role, Eljuri will look at the firm’s strategy for Latin America going forward. Norton Rose and Macleod Dixon announced their merger in October last year, creating one of the world's five largest firms, with close to 3,000 lawyers in 43 offices worldwide. At the time, Eljuri cited Latin America as one of the UK firm’s “missing regions”. The absorption of Macleod’s Venezuelan and Colombian offices have helped rectify that and it will now be Eljuri’s task to further build its presence in Latin America. The firm is still examining the opportunities on offer. When it comes to Brazil, the most popular destination for non-Latin firms moving into the region, Eljuri says opening an office there would require careful thinking and due diligence.
Eljuri says the appointment is like a new job within the same job. “It’s amazing,” she says. “The UK firm is very different to the Canadian one, in terms of size, infrastructure…marketing, client relations and the worldwide platform.”