CETA creates new world of business opportunity for Canada and EU
Norton Rose Fulbright and Atlantic Advisory Partners (AAP) are pleased to announce their partnership to help companies take full advantage of the Comprehensive Economic and Trade Agreement (CETA) between Canada and the European Union. Norton Rose Fulbright and AAP will provide strategic legal, business development and financial services advice to companies in both markets.
Norton Rose Fulbright has five offices in Canada and 11 offices in eight EU countries. AAP is a private sector joint partnership between Toronto-based Acasta Capital Inc. and New York-based Spitzberg Partners LLC. AAP’s two managing directors are Dr. Ulf Gartzke and Mark Entwistle.
Richard Wagner, senior partner in Norton Rose Fulbright’s Ottawa office said:
“CETA is a historic agreement and Canada is the most developed economy the EU has reached a free trade deal with. It will reduce barriers to trade and allow an open flow of goods and services on both sides. There are steps Canadian and EU companies will need to take to make the most of CETA. We’re very pleased to partner with AAP to provide legal and business advice on the agreement that’s second-to-none.”
Through CETA, Canadian companies will have preferential access to the EU’s 28 member states, 500 million people and annual economic activity of almost $18 trillion. EU companies will have privileged access to the high income Canadian market, including unprecedented access to public procurement opportunities at all levels of government. European companies will also be able to tap into the potential that CETA offers as an entrance point to doing business in the United States.
Dr. Ulf Gartzke, managing partner of AAP for Spitzberg Partners said:
“CETA is important for more than the opportunities it will generate between the EU and Canada. It also creates potential for EU businesses in the US. EU exporters can use existing operations in Canada—or establish new ones—to access the US market through NAFTA. AAP and Norton Rose Fulbright will offer a direct line of top-tier business and legal strategy from Europe to Canada to the US.”
For companies doing business in Canada and the EU, CETA will reduce barriers to trade by:
- Eliminating tariffs
- Reducing non-tariff barriers (including by increasing regulatory cooperation)
- Minimizing barriers to trade in services
- Resolving “behind the border” issues (related for instance to intellectual property and investment protection)
The Canadian managing partner for AAP is Mark Entwistle of Acasta Capital. He previously served as Senior Advisor to Teneo Strategy LLC in New York and was a career Canadian diplomat for 15 years, serving in Israel and Russia. Mark was Ambassador of Canada to Cuba from 1993-1997, a former press secretary and director of communications to the Prime Minister of Canada, and chief of staff to another former Prime Minister.
Between 2004 and 2013, Dr. Gartzke was Director of the Hanns-Seidel-Foundation’s Washington office, which is the political foundation for Germany’s ruling CSU party. He was responsible for relations with both the US and Canada. Before joining the Foundation, Ulf worked at the World Economic Forum in Geneva, where he was in charge of the Forum’s engagement with the global automotive industry.
For further information please contact:
Peter Zvanitajs, public relations manager
Tel: +1 416 216 1871; Mob: +1 416 553 5789
Dr. Ulf Gartzke, Managing Partner of AAP for Spitzberg Partners LLC
Tel +1 212 845-9569
Mark Entwistle, Managing Partner of AAP for Acasta Capital
Tel +1 416 531 9497 ext. 4
Notes for editors:
Norton Rose Fulbright
Norton Rose Fulbright is a global legal practice. We provide the world’s pre-eminent corporations and financial institutions with a full business law service. We have more than 3800 lawyers and other legal staff based in more than 50 cities across Europe, the United States, Canada, Latin America, Asia, Australia, Africa, the Middle East and Central Asia.
Recognized for our industry focus, we are strong across all the key industry sectors: financial institutions; energy; infrastructure, mining and commodities; transport; technology and innovation; and life sciences and healthcare.
Wherever we are, we operate in accordance with our global business principles of quality, unity and integrity. We aim to provide the highest possible standard of legal service in each of our offices and to maintain that level of quality at every point of contact.
Norton Rose Fulbright US LLP, Norton Rose Fulbright LLP, Norton Rose Fulbright Australia, Norton Rose Fulbright Canada LLP and Norton Rose Fulbright South Africa Inc are separate legal entities and all of them are members of Norton Rose Fulbright Verein, a Swiss verein. Norton Rose Fulbright Verein helps coordinate the activities of the members but does not itself provide legal services to clients.
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Atlantic Advisory Partners
Atlantic Advisory Partners is a private sector joint partnership between Acasta Capital Inc. and Spitzberg Partners LLC.
Acasta Capital is a Canadian merchant bank and advisory firm that works with clients and partners to unlock value from complexity by delivering independent counsel, experience, connectedness and integration. The principals of Acasta Capital uniquely combine top-level business and political experience. Acasta Capital places its insights, network, and expertise at the service of European companies interested in growing their business in Canada and with Canadian partners.
Spitzberg Partners is a corporate advisory and investment firm that provides strategic counsel and investment insights on European and international political, economic, technology, and security matters. The company works with clients from various industries, especially the technology, financial services, and energy sectors.
For additional information on Atlantic Advisory Partners and its services, please see www.atlanticadvisorypartners.com.