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Norton Rose Fulbright advises Sunrise Medical Group on acquisition of prominent wheelchair designer and manufacturer, Magic Mobility | Global law firm | Norton Rose Fulbright

Norton Rose Fulbright advises Sunrise Medical Group on acquisition of prominent wheelchair designer and manufacturer, Magic Mobility

August 2, 2018


Key industry sectors

Global law firm Norton Rose Fulbright has advised Sunrise Medical Group on its acquisition of multi-national wheelchair designer and manufacturer Magic Mobility. The firm is proud to have acted for Sunrise in Australia since 2001 on various mandates across a spectrum of practice groups. 

Sunrise is a world leader in mobility vehicles including manual and powered wheelchairs, mobility scooters, mobility aids and customised seating and positioning systems. Sunrise Medical’s wheelchairs and mobility aids are sold in over 130 countries worldwide. 

Magic Mobility is prominent family owned corporation, founded in Australia in 1994, who develops both manual and powered customised wheelchair solutions in order to allow users ease of manoeuvrability. Magic Mobility has operations in Australia, the United States, France, United Kingdom, New Zealand, Switzerland and South Africa.  

Sunrise completed the acquisition of Magic Mobility effective 1 August 2018. 

The Norton Rose Fulbright team advised Sunrise Medical on negotiating the deal terms, conducting due diligence on Magic Mobility, and drafting and negotiating transaction and executive service documents as well as project managing the deal to exchange and completion. 

Norton Rose Fulbright corporate partner Ben Smits commented: 

"The Sunrise Medical team are an incredible team and it was a delight to work with them again on this mandate. With the rollout of National Disability Insurance Scheme in Australia, and with ground swells in other foreign jurisdictions aimed at improving the method of funding to this sector, it is expected that the volumes of medical device and power wheelchairs will vastly increase in demand. We are delighted to have worked closely with Sunrise Medical on this strategic acquisition who will be wonderfully placed to help optimise strategic production and distribution.” 

Senior vice president commercial operations at Sunrise Jim Barratt commented: 

“The opportunity of offering our customers greater possibilities in terms of power wheelchairs is at the heart of this acquisition. Though we have a broad range of market leading brands, the inclusion of the Magic Mobility portfolio, which is at the leading edge of outdoor, go-anywhere, all-terrain power wheelchairs, further enables people to enjoy their life and experience an enhanced choice of product capabilities.” 

The team was led by partner Ben Smits and senior associate Vianna Shing, who were supported by partners Elisa de Wit, Michael McKee and Bernard O’Shea, senior associates Jacqueline Plant and Stuart Robertson and associate, Rohan Sridhar.