Demystifying the IP enigma

February 6, 2012

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Chris Hunter comments in the National Post on how the stakes for intellectual property protection have never been higher with the advent of the digital era, globalization and the shift to a knowledge economy.

“Right now, copyright is a big issue for movies and music, but I think with e-books, it’s going to go through the roof there as well,” says Christopher Hunter, a Toronto-based partner at Norton Rose Canada LLP who specializes in patent and trade-mark law. “Copyright is extremely difficult to protect. A thousand years ago, it took 30 monks and five years of labour to copy a book. Now, it can be done by a three-year old using a $20 device.”

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One IP that all companies should remain vigilant about . . . is trademark. “Be prepared to enforce it in all your markets, even with some obscure little business that’s using your company name,” says Mr. Hunter. “Otherwise, your trademark will be diluted.”

“Demystifying the IP enigma” is written by Alexandra Lopez-Pacheco.