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Consumer protection


Meet the team

The consumer protection team recognised at an early stage that the Consumer Protection Act (CPA) would have a major impact across all business sectors and at all levels of the supply chain in South Africa. We have a team of lawyers dedicated to consumer affairs who assist our clients in making the necessary changes to their businesses to protect them from litigation and regulatory investigations. Working alongside our other practice groups, we are able to provide seamless advice in all related areas.

The CPA is far reaching, strongly influenced by equivalent legislation across the globe, and both the National Consumer Commission and the National Consumer Tribunal have substantial power to enforce its provisions. Drawing on our international consumer protection capabilities, we are able to advise our clients on the cross-border interpretation and implementation of global consumer protection legislation, offering advice on a pan-continental basis.

Our team has extensive experience in developing and implementing compliance programmes and, in particular, training employees on how to comply with the CPA to mitigate the risk of infringement and to protect brand and reputation. Depending on the special requirements of each client, we also advise on the sector-specific regulation that works in conjunction with the CPA.

Our areas of work include

  • advertising and marketing practices
  • complaints and customer management
  • plain language and contractual review
  • customer loyalty programmes
  • disclaimers
  • labelling and pricing
  • product liability and product recall
  • product warranties
  • promotional competition
  • promotional offers