Norton Rose Fulbright Canada LLP is proud to have acted as legal advisor to Canadian Tire Corporation, Limited in reaching a definitive agreement to acquire the historic Hudson’s Bay Company’s (HBC) intellectual property portfolio – including the iconic multi-coloured stripes design, as well as HBC’s crests, coat of arms and logos. 

Norton Rose Fulbright’s effort was led by Walied Soliman, Elizabeth Williams and Trevor Zeyl, and supported by Noah Zucker, Madeleine Hodgson, Dylan Braam, Marc-Simon Duquette, Adrienne Oliver and Alexandre Turcotte.

We congratulate Canadian Tire on this meaningful and distinctly Canadian deal. By acquiring the Hudson’s Bay Company coat of arms and iconic stripes, Canadian Tire is preserving some of the country’s most storied brand assets for future generations.

Norton Rose Fulbright is proud to have played a role in this landmark transaction, which involves some of the most enduring trademarks in Canada. These historic symbols, so closely tied to our national identity, will remain in Canadian hands through Canadian Tire’s stewardship.

The deal, which is subject to court approval and customary closing conditions, is expected to be finalized later this summer. 

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