Trademarks and brands

Business brands are some of the most valuable intellectual property – and assets – that a company may own. Our global trademarks and brands team is made up of more than 100 highly experienced lawyers, agents, paralegals and staff located in the world’s commercial centers on five continents, working closely together to provide clients with seamless, coordinated advice on brand portfolio management and protection, as well as on transactional matters involving trademarks and design rights.

We handle all aspects of trademark law, including clearing, registering and maintaining trademarks and associated rights such as design rights. We work with our clients to help commercialize their important brand assets, including licensing, co-branding, transactional work and due diligence support. We also have extensive experience in enforcing trademark rights against infringement, dilution and counterfeiting and related litigation.

Working as trusted strategic advisors to our clients, we protect, monetize and enforce some of the world’s most recognizable brands, trademarks and trade dress, thereby helping clients minimize risks and maximize the value in their brands and strengthen their brand identity.

Our areas of work include: anti-counterfeiting counseling and enforcement, including customs seizures; cooperating with enforcement authorities in criminal investigations; domestic and international portfolio management, including clearance, opinions, prosecution, maintenance and overall strategy; internet, domain and social media issues; litigation and alternative dispute resolution; policing, including customs filings; security interests and other agreements; trademark and design-right proceedings before national intellectual property offices; trademark, designs and brands transactions and licensing; and unfair competition issues.

In Canada, our brands team includes over 25 trademark lawyers and agents from across Canada who assist our clients with the protection, commercialization and enforcement of their trademark rights. Our team works collaboratively with our clients to acquire, commercialize and safeguard their brands and innovations, including traditional and non-traditional trademarks such as product or container shapes and packaging. We advise on all aspects of the clearance, registration, commercialization, monetization, complex licensing and co-branding, and protection of rights related to trademarks and brands.

Our team has particular enforcement experience and expertise covering oppositions and non-use proceedings before the Trademarks Opposition Board, infringement and passing-off actions and applications before both the Federal Court and provincial courts, and design and implementation of anti-counterfeiting enforcement programs across Canada.

Our Canadian team has an outstanding reputation for trademark and brand work. We also have members of the team who are bilingual in French and English and offer advice concerning French language trademark, branding matters and marketing.  

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Contact us

Partner, Lawyer, Patent Agent, Trademark Agent and Canadian Head of Consumer Markets
Partner, Lawyer, Trademark Agent

Market recognition

Chambers Canada, Nationwide: Intellectual Property: Litigation Chambers and Partners, 2023
Chambers Canada, Nationwide: Intellectual Property Chambers and Partners, 2023
Chambers Global, Canada: Intellectual Property Chambers and Partners, 2022
IP Stars, Trademark Contentious Euromoney Institutional Investor PLC, 2022
IP Stars, Patent Prosecution Euromoney Institutional Investor PLC, 2022
IP Stars, Patent Contentious Euromoney Institutional Investor PLC, 2022
IP Stars, Copyright and Related Rights Euromoney Institutional Investor PLC, 2022
IAM Patent 1000, Prosecution Law Business Research, 2022
IAM Patent 1000, Litigation (Gold) Law Business Research, 2022
World Trademark Review, Trademarks Law Business Research, 2022
World Trademark Review, Anti-Counterfeiting Law Business Research, 2022
Legal 500 Canada, Intellectual Property The Legal 500, 2023

Contacts

Partner, Lawyer, Patent Agent, Trademark Agent and Canadian Head of Consumer Markets
Partner, Lawyer, Trademark Agent