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South Africa: The “Big read book series”
Welcome to Volume 16 of Norton Rose Fulbright’s Big Read Book series, Marine insurance case law update.
High-value advice for developing and protecting your IP as a start-up
Global | Publication | November 2017
Brand equity might not be a new concept; neither does it invite debate given an international business community increasingly in tune with the importance of building and maintaining brand reputation. In this context, a rebranding exercise, while a welcome refresher, is also a critical step in a company’s development aimed at attracting new business while maintaining relationships with existing clients.
Throughout decades of supporting companies plan, implement and protect corporate brands, our intellectual property experts have built insight and expertise into rebranding issues, best brand practices, and have to avoid the most frequent rebrand pitfalls.
The graph below provides an overview of challenges that are commonly faced by companies during a rebranding exercise, and suggests actions that might be taken to mitigate some of these risks. It is not intended to be comprehensive and both the risks faced and the appropriate mitigating action are likely to vary greatly in different circumstances. We recommend that a specific and tailored risk analysis is completed prior to the commencement of any rebranding exercise.
To assist companies in planning and implementing a corporate rebranding, we have created an interactive checklist that covers the legal and practical issues and tasks associated with a rebrand and a timeline to deal with these available for purchase. The flowchart below will give you an overview of the project milestones and key activities covered in the checklist.
Contact our experts to know more or to discuss creating a rebranding timeline and checklist specific to your business.
Publication
Welcome to Volume 16 of Norton Rose Fulbright’s Big Read Book series, Marine insurance case law update.
Publication
It is widely accepted that 2023 was one of the worst years in recent memory for M&A activity.
Publication
On 6 September 2022, the European Commission (EC) prohibited Illumina’s acquisition of Grail, bringing to an end the administrative stage of a legal saga that has attracted interest beyond competition law specialists.
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