Alyson Poole is an intellectual property lawyer based in Sydney.

Alyson focuses on intellectual property protection, enforcement and commercialisation.   

Alyson regularly advises on and assists with acquisition matters and commercialisation work, including drafting commercial arrangements for the divestment and exploitation of IP, conducting pre and post-acquisition due diligence of IP, managing and advising on pre and post-completion issues relating to IP, and developing IP ownership strategies and IP policies. She has worked on the intellectual property aspects of various IPOs, asset and share sales, and other commercial transactions.

For her trade mark portfolio management and brand protection work, Alyson's experience spans from end-to-end project management of transitioning new trade mark portfolios, to prosecuting trade marks for registration, advising and acting in trade mark opposition proceedings, through to brand protection and enforcement matters in Australia and internationally. Her expertise also covers brand clearance and protection strategy advice for her clients, including locally, regionally and globally. Alyson regularly works with leading global and Australian brands and is trusted by her trade mark portfolio clients, demonstrated through her continued and long standing relationships. 

Alyson also has expertise advising on media and advertising matters, including reviewing advertising and marketing collateral, advising on product labelling regulations across a broad range of goods and assisting with social media, domain name and website issues.

In addition to being an admitted solicitor, Alyson is a registered Trade Marks Attorney in Australia.