AI | Global law firm | Norton Rose Fulbright

How AI is reshaping business

Whether investing in, adopting AI or engaging in open innovation around AI with outside parties or vendors, businesses require strategic guidance on the legal implications associated with the use of this technology, as well as assistance navigating the development of practical and actionable ways of managing the associated risks.

As the use and development of AI expands, so do the related legal implications and regulatory oversight on a range of AI-related activities.

Insights

Generative AI: Updated global guide to key IP considerations

Generative AI systems are trained using vast amounts of data, often taken from sources in the public domain that may be protected by copyright or other intellectual property rights. So could training a generative AI system using publicly accessible copyright work constitute an infringement? And could the output infringe?

Global | Articles | June 02, 2025

Intellectual property

EU AI Act comes into force: What businesses need to know

The EU AI Act came into force today and businesses worldwide should familiarise themselves with the requirements to ensure compliance.

United Kingdom | Publication | August 01, 2024

Artificial intelligence

HHS, nondiscrimination, and artificial intelligence

On April 26, 2024, the U.S. Department of Health and Human Services (HHS) Office of Civil Rights (OCR) issued a final rule addressing discrimination in health care.

Global | Articles | May 02, 2024

Blog post

The UK CMA’s review of AI Foundation Models

On 18 September 2023, the CMA published its Initial Report (Initial Report) on AI Foundation Models (FM), supplemented in April 2024 with the publication of its “Update Paper” focused on potential antitrust risks associated with FMs and a “Technical Update Report” providing more detail on the development on FMs (collectively the “Reports”). Below, we consider these CMA publications.

Global | Publication | May 01, 2024

Artificial intelligence

Gaming and law: What businesses need to know

Gaming raises a multitude of legal issues for businesses. In this series of publications, Gaming and law: What businesses need to know, we cover a number of the most topical issues.

Global | Articles | April 18, 2024

Artificial intelligence

OMB guidance may help companies determine AI safety and rights risks

On March 28, 2024, the White House Office of Management and Budget (OMB) issued guidance to federal government agencies on agency use of artificial intelligence (AI).

Global | Articles | April 11, 2024

Artificial intelligence

EU confirms agreement on rules to improve working conditions of platform workers

On 11 March the Council of the EU confirmed the provisional agreement reached on the Platform Workers Directive (the Directive).

Global | Articles | April 04, 2024

Artificial intelligence

Europe takes the early lead: Lawmakers pass landmark AI legislation

On March 13, the EU Parliament voted to adopt the EU’s AI Act. The AI Act is the EU’s first comprehensive legislation setting rules regulating artificial intelligence on an EU-wide basis.

Global | Articles | March 13, 2024

Artificial intelligence

Managing AI risks and legal implications, effective cybersecurity, ensuring privacy and the integrity of organizational records

In a world where generative AI is driving innovation and technology is outpacing legislation, there’s a lot for companies to consider to maintain operational effectiveness and minimize risk.

Global | Articles | December 21, 2023

Blog post

The UK CMA’s AI Foundation Models Initial Report

The CMA’s Initial Report (Report), published on 18 September 2023, considers three levels of the AI Foundation Model (FM) value chain (although it focuses predominantly on the first two levels).

Global | Articles | December 13, 2023

Blog post

The Power of AI: How is artificial intelligence transforming financial services?

We have published a new global report, The Power of AI: How is artificial intelligence transforming financing services, which features responses from a cross-section of financial services clients surveyed around the world in relation to the use of artificial intelligence (AI) or machine learning (ML) solutions.

Global | Articles | December 13, 2023

Blog post

The EU’s AI Act: the position is agreed

In the early hours of the morning of Saturday 9 December 2023, the European Parliament (the Parliament) and the Council of the EU (the Council) reached an agreement on the outstanding points on the EU’s Regulation on artificial intelligence (AI Act).

Global | Articles | December 12, 2023

Blog post