Georgina Hey is an intellectual property lawyer based in Sydney.
Her experience covers all aspects of brand and IP asset management, including managing the global brand portfolios for large companies, and managing IP issues for the acquisition or divestment of large IP portfolios.
Georgina manages and advises on pre and post completion issues, recordals of assignment, the review of internal agreements, licences and sponsorship agreements, conducting pre and post-acquisition due diligence of IP, and the development of a suitable IP ownership strategies and IP policies. She regularly advises vendors on implementing a strategy to maximise the value of their IP prior to divestment, including ensuring issues and gaps in the IP portfolio are identified before going to market to maximise business value.
Georgina also has extensive experience in global brand portfolio management, covering all aspects of new brand clearances (including locally, regionally and globally), IP asset protection and maintenance matters, advising on the development and protection of localised Asian brands (including the development of local character brands), advising on infringement issues and trade mark oppositions, providing IP commercialisation support and advice, and implementing strategies to manage worldwide trade mark and domain name portfolios efficiently and effectively.
Georgina manages the global IP and brand portfolios for significant Australian-based clients including IOOF, the Country Road Group (incorporating Mimco, Witchery and Trenery), David Jones, Goodman Fielder, Murray Goulburn Co-Operative, Fairfax Media and Accolade Wines.
In addition to being an admitted solicitor, Georgina is a registered Trade Marks Attorney and has a Masters in Intellectual Property Law from the University of Technology, Sydney. Georgina was a Recommended Lawyer, Intellectual Property Asia Pacific Legal 500, 2013, 2014 and Euromoney, Australasian Woman in Business Law Awards, nominated ‘Rising Star’ in IP.