Sinal is an intellectual property lawyer practicing out of our Johannesburg office in all aspects of intellectual property law, which includes developing intellectual property protection strategies concerning new product launches, and analysing possible infringement and misappropriation issues. Her practice area also includes advertising and regulatory opinions, domain name disputes, company name objections, commercial transactions involving intellectual property, and due diligence and anti-counterfeiting investigations.
Sinal acts for clients across various industries, including international industry leaders in the FMCG, technology, insurance, and real estate space. Whilst Sinal's practice is focussed on contentious work, she has a keen interest in risk management and the clearance of products and brands, prior to their launch, in order to mitigate disputes further down the line. In this regard, Sinal has provided labelling and regulatory advice to companies, particularly two producers of alcoholic beverages, in respect of new product launches, in terms of the Advertising Standards Authority Code of Advertising Practice, Consumer Protection Act, and industry specific regulations.
She has a keen interest in healthcare and education, par ticularly their intersection with technology. Sinal often presents training to clients, and is regularly published, on all aspects of intellectual property law.
She worked for another leading intellectual property firm from 2012 to 2015, prior to joining our practice in 2016. During this time, she represented some of South Africa's largest FMCG companies and a prominent alcoholic beverage company with their contentious work across Africa, as well as providing advice on their advertising, labelling, and regulatory concerns.