
Event Details
Seminar
Canada | May 19, 2021Your brand has tremendous value. You have invested time, energy and resources to ensure it’s recognizable and drives business. To grow market share and stay relevant in these challenging times requires you to anticipate and respond to a myriad of external forces. You must be agile, innovative and protected. Watch our half-day virtual seminar on maximizing your brand value in this evolving market.
Topics
- Building value in trademarks
- Strategic portfolio management and enforcement
- Brand transformation
- Brand expansion into Quebec and the US
- A conversation with an iconic Canadian brand: Canadian Tire
This is a half-day seminar with content available in English and French.
Agenda
Time | Topic and Presenters |
|
---|---|---|
10:00 a.m. PT 11:00 a.m. MT 1:00 p.m. ET 45 minutes |
Panel | Building value in trademarks
Presenters
This program contains 45 minutes of Substantive content. |
|
10:45 a.m. PT |
Brand transformation
Presenters
This program contains 30 minutes of Substantive content. |
|
11:15 a.m. PT |
BREAK | |
11:30 a.m. PT 12:30 p.m. MT 2:30 p.m. ET 45 minutes |
Panel | Strategic portfolio management and enforcement
Presenters
This program contains 45 minutes of Substantive content. |
|
12:15 p.m. PT 1:15 p.m. MT 3:15 p.m. ET 30 minutes |
Brand expansion
Presenters
This program contains 30 minutes of Substantive content. |
|
12:45 p.m. PT 1:45 p.m. MT 3:45 p.m. ET 15 minutes |
BREAK |
|
1:00 p.m. PT 2:00 p.m. MT 4:00 p.m. ET 30 minutes |
A conversation with an iconic Canadian brand: Canadian Tire Presenters
Anthony joined Canadian Tire’s Innovation Management Group in 2007 with the objective of building new competency in the organization around product development and innovation for Canadian Tire’s Private Label Brand portfolio. He has spent the last few years building out the Owned Brands strategy and org structure to support Canadian Tire’s position as the retailer that understands Canadian’s best. |
Continuing Professional Development (CPD) credits
These sessions qualify for CPD credits in some regions. Please note, in Quebec you must attend at least 45 minutes of training to be eligible for CPD credit. Certificates of attendance are available upon request. For more information, select your session for eligibility.