Maximizing brand value

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Seminar

Canada | May 19, 2021

Your brand has tremendous value. You have invested time, energy and resources to ensure it’s recognizable and drives business. To grow market share and stay relevant in these challenging times requires you to anticipate and respond to a myriad of external forces. You must be agile, innovative and protected. Watch our half-day virtual seminar on maximizing your brand value in this evolving market.

Topics

Building value in trademarks
Strategic portfolio management and enforcement
Brand transformation
Brand expansion into Quebec and the US
A conversation with an iconic Canadian brand: Canadian Tire

This is a half-day seminar with content available in English and French.

Agenda

Time	Topic and Presenters
10:00 a.m. PT 11:00 a.m. MT 1:00 p.m. ET 45 minutes	Panel \| Building value in trademarks Trademark protection, financing and commercialization Presenters Moderator: Mat Brechtel, Partner, Vancouver Joanne Chriqui, Partner, Lawyer, Trademark Agent, Montréal, Amy Grenon, Partner, Lawyer, Trademark Agent, Toronto Nikita Stepin, Senior Associate, Montréal This program contains 45 minutes of Substantive content.
10:45 a.m. PT 11:45 a.m. MT 1:45 p.m. ET 30 minutes	Brand transformation Re-branding trends and legal implications Re-branding best practices Presenters Iwan Davies, Associate, Trademark Agent, Calgary Timothy Kenny, Partner, Global Head of Intellectual Property, Minneapolis Elizabeth Williams, Partner, Lawyer, Trademark Agent, Calgary This program contains 30 minutes of Substantive content.
11:15 a.m. PT 12:15 p.m. MT 2:15 p.m. ET 15 minutes	BREAK
11:30 a.m. PT 12:30 p.m. MT 2:30 p.m. ET 45 minutes	Panel \| Strategic portfolio management and enforcement Traditional and non-traditional marks In-house strategy perspective Portfolio management innovation Presenters Moderator: Mark Davis, Partner, Lawyer, Trademark Agent, Toronto Mat Brechtel, Partner, Vancouver Al Hounsell, Senior Innovation Lawyer, Toronto Jeffrey Kang, IP Strategist, Lawyer, Patent Agent, Trademark Agent, Toronto Jordana Sanft, Partner, Lawyer, Patent Agent, Trademark Agent, Toronto This program contains 45 minutes of Substantive content.
12:15 p.m. PT 1:15 p.m. MT 3:15 p.m. ET 30 minutes	Brand expansion Doing business in Quebec Doing business in the US Presenters Felicia Boyd, Partner, Minneapolis Catherine Daigle, Partner, Montréal This program contains 30 minutes of Substantive content.
12:45 p.m. PT 1:45 p.m. MT 3:45 p.m. ET 15 minutes	BREAK
1:00 p.m. PT 2:00 p.m. MT 4:00 p.m. ET 30 minutes	A conversation with an iconic Canadian brand: Canadian Tire Presenters Elizabeth Williams, Partner, Lawyer, Trademark Agent Anthony Wolf, Vice President of Product Development and Innovation, Canadian Tire Anthony joined Canadian Tire’s Innovation Management Group in 2007 with the objective of building new competency in the organization around product development and innovation for Canadian Tire’s Private Label Brand portfolio. He has spent the last few years building out the Owned Brands strategy and org structure to support Canadian Tire’s position as the retailer that understands Canadian’s best.

Continuing Professional Development (CPD) credits

These sessions qualify for CPD credits in some regions. Please note, in Quebec you must attend at least 45 minutes of training to be eligible for CPD credit. Certificates of attendance are available upon request. For more information, select your session for eligibility.