Publication
South by Southwest Headwinds for Tech
This week’s South by Southwest is one of the biggest tech events in the world, boasting 75,000 delegates and 5,000 speakers.
Tech trends from SXSW blow up legal issues
Originally published by Law360
Lawyer jobs being taken by robots is a popular media theme these days. However, after having attending the South by Southwest (SXSW) technology conference last week, I think the robots may, in fact, be needing us. In the next few years, technology will take us to a level of complexity that is almost unimaginable. That complexity will stretch our existing legal frameworks and require highly skilled lawyers to navigate outcomes.
SXSW is one of the most important technology events on the global calendar. More than 75,000 delegates descended on Austin, Texas, to hear over 5,000 speakers ranging from IT company execs, Hollywood celebrities and no less than six 2020 presidential candidates, including Starbucks CEO Howard Shultz. The big tech companies pay millions to completely transform sleepy restaurants into “Experience Spaces” to capture the eye of SXSW’s young “influencer” crowd. In fact, the event has been called the “Millennials’ Woodstock.”
The big theme from the event was the ubiquity of Artificial Intelligence (AI). Eminent futurist Amy Webb was asked at the end of her session on tech trends — attended by more than 2,000 people — why she had not mentioned AI. She said the answer is simple: “AI is in everything and every industry, now and in the future.” AI was everywhere at SXSW — in sessions from healthcare, transport and finance, all the way to storytelling. So too was the concern about bias in AI, with at least six sessions dealing with this topic in whole or in part.
Global Co-leader, Digital Transformation Practice
Email
nick.abrahams@nortonrosefulbright.com
Recent publications
Publication
High Court of South Africa develops common law to address jurisdiction over foreign entities
On 9 July 2025, the High Court of South Africa, Gauteng Division, Pretoria, delivered a landmark judgment in the case between the Financial Sector Conduct Authority (FSCA) and Viceroy Research Partnership LLC.
Publication
Watt’s up: Regulatory round-up – July 2025
Norton Rose Fulbright provides a monthly overview of the key updates to Australian East Coast energy regulation.
Publication
Two US decisions find that reproducing works to train large language models is fair use – Part 2: Kadrey v Meta
In Part 1 of this series on fair use in training large language models (LLMs), we discussed Judge Alsup’s decision of Bartz v Anthropic, which found that copying books to train an LLM was fair use, but using pirated books to create a central library was not.
Subscribe and stay up to date with the latest legal news, information and events . . .