Norton Rose Fulbright advises MoeGo in US$24m Series A funding round

United States Press release - Business April 2024

Global law firm Norton Rose Fulbright advised MoeGo, a leader in the pet vertical SaaS industry, on its Series A funding round. The US$24m investment was led by San Francisco-based venture capital firm Base10 Partners and included Mars Petcare's Digitalis Ventures, Conductive Ventures and Uphonest Capital.

The funding will support MoeGo’s product development initiatives to better serve existing customers and expand its offerings to a broader range of pet care businesses.

MoeGo was founded in 2019 to transform the technology infrastructure of the pet economy through its business-in-a-box platform. The all-in-one solution enables businesses to streamline operations and improve customer service.

Norton Rose Fulbright’s deal team was led by Kevin Friedmann (Chicago) and Siyuan An (Los Angeles) and included Juan Felipe Velasquez (Houston) and Jason Goolsby (Dallas).


Head of Corporate, M&A and Securities, Chicago
Senior Counsel