George Washington Jordan, III

Senior Counsel
Norton Rose Fulbright US LLP

United States
T:+1 713 651 5423
United States
T:+1 713 651 5423
George Washington Jordan, III

George Washington Jordan, III


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George Jordan's practice focuses on intellectual property disputes and transactions. Whether in the courtroom or the conference room, he represents clients across the country in managing intellectual property strategy and risks.

With experience covering various electrical and mechanical technologies, George's work has included wireless, semiconductor, Internet, software, aerospace, vehicle, fluid, surgical equipment and camera technologies.

Having litigated patent, trade secret, trademark and copyright cases, George has significant experience with intellectual property matters, which have involved antitrust theories, multiple patents-in-suit, joint defense groups, large-scale document review, parallel litigation and foreign parent companies.

George's broad-based transactional experience includes preparing patents, intellectual property license agreements, software agreements, acquisition agreements and freedom-to-operate evaluations. He has also handled high-impact projects involving divestitures, bankruptcy and mergers. 

Devoted to advancing intellectual property laws, George served as the first African-American Chair of the ABA Section of Intellectual Property Law, a 15,000-member body of intellectual property professionals. 

Professional experience

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JD, University of Texas School of Law, 1996
BS, Electrical Engineering, Duke University, 1993
Valedictorian, Frederick Douglass High School, 1989

George is admitted to practice before the Supreme Court of Texas, the U.S. Court of Appeals for the Federal Circuit, the U.S. Patent and Trademark Office, the U.S. District Courts of Texas, and certain other federal district courts.

  • Texas State Bar
  • US Patent and Trademark Attorney


  • Defended against multi-patent claims, including a case involving 34 patents targeting numerous cellular phones and set-top boxes, a case involving six patents on pump technology, a case involving nine electronic cigarette patents and a case involving six wheel aligner patents.
  • Obtained invalidity of patents related to fluid measurement software, electronic cigarette and menu generation software. 
  • Defended against third party discovery across 16 multi-district suits involving nine patents as lead counsel. 
  • Obtained successful Markman rulings, including for enforcement of patents related to semiconductors inspections and crib liners. 
  • Led joint defense groups against patent claims involving online ticketing, mobile phone applications and payment systems.
  • Served as local counsel in defending against copyright and trademark claims. 
  • Litigated trade secret and unfair competition claims against former employees.
  • Trained and led document review teams in large-scale patent cases, including for a major mobile device chip provider.
  • Enforced patent for remote fluid applicator monitoring and defended against pipe bursting patent as lead counsel.


  • Drafted over 50 patents in the electrical and mechanical arts, including memory controllers, device configuration software, piezoelectric speakers, water cut meters, hardware verification, digital television, mud pulse telemetry, disk drive interfaces, power supplies, wireline drilling measurements, user authentication, microcontroller architecture, computer power savings, speakerphone gain control, peripheral device monitoring, barcode scanning, computer diagnostics, automated self-service mail processing, asynchronous serial communication, portable computer microphones, CD-ROM drive control, timer architecture, computer status feedback, and video decoding.
  • Conducted due diligence for company acquisitions and spinoffs involving remote health monitoring, drilling technology, and flight control equipment. 
  • Advised on trademark strategy, including bankruptcy-restructuring of license agreements for a restaurant and managing a trademark portfolio of a professional baseball player.
  • Managed intellectual property assets of start-up and small companies involving water-in-oil monitoring, drug interaction software, wine consulting, and leadership coaching.
  • Outstanding Legal Article, The Houston Lawyer, Houston Bar Association, 2004
  • Judge, National Patent Application Drafting Competition - Texas Regional, March 5, 2022
  • Speaker, "Privilege and Patents," State Bar of Texas Advanced IP Law, February 18, 2022
  • Speaker, "Journey into Intellectual Property & Privilege," Thurgood Marshall School of Law's Intellectual Property Law Society, Houston, Texas, October 19, 2021
  • Speaker, "Navigating Privilege Pitfalls in a Patent World," 46th Annual Intellectual Property Law Institute, October 7, 2021
  • Speaker, "How to Make a Lasting Impact At Your Workplace: Managing Expectations," ABA-IPL Webinar, March 18, 2021
  • Speaker, "ABA-IPL: IP Is All Around Us," Austin High School, Austin, Texas, February 12, 2020
  • Speaker, "Navigating the Bench and Bar," State Bar of Texas Advanced IP Course, Houston, Texas, February 6, 2020
  • Speaker, "IP Law Seminar: Large-Scale IP Document Reviews," Texas Association of Legal Professionals, Houston, Texas, January 25, 2020
  • Moderator, Keynote Luncheon Fireside Chat Featuring Hope C. Shimabuku, USPTO Texas Regional Office Director, IP WEST, San Antonio, Texas, October 2, 2019
  • Speaker, "Pre-suit and Pretrial Pitfalls: Frivolous, Similar and Result-based Claims," State Bar of Texas 15th Annual Advanced Patent Litigation, San Antonio, Texas, July 18, 2019
  • Speaker, "Keys to Successful Large-Scale Document Reviews," Minority Intellectual Property Lawyer Association, Houston, Texas, May 16, 2019
  • Co-Presenter, "Intellectual Property Law Update," Texas Minority Counsel Program, Houston, Texas, October 18, 2018
  • Co-Presenter, "Appellate Court Update," IP West, Newport Beach, California, October 4, 2018
  • Speaker, "Multi-Defendant Litigation: What Works," State Bar of Texas 14th Annual Advanced Patent Litigation, Denver, Colorado, July 12, 2018
  • Co-Presenter, "Career Choice Series: Patent Law," ABA Webinar, May 18, 2018
  • Co-Presenter, "Navigating Venue and Jurisdiction in IP Litigation in Canada and the U.S.," ABA Midyear Meeting, Vancouver, British Columbia, February 1, 2018
  • Speaker, "Functional Claiming," 32nd Annual HIPLA/UHLC-IPIL Fall Intellectual Property Law Institute, Galveston, Texas, October 8, 2016
  • Moderator, "40 Tips in 40 Minutes - The ABA Lawyer Life Cycle:  Navigating Engagement and Retention from Law Student to Senior Lawyer," ABA Section Officers Conference (SOC), Sept. 2016
  • Speaker, "Checks on Broad Functional Claiming:  Enablement and Written Description," State Bar of Texas Patent Committee, May 12, 2016
  • Speaker, "Implications on the America Invents Act: Reliance on Trade Secrets vs. Patents," 30th Annual HIPLA/UH Fall Intellectual Property Law Institute, Galveston, Texas, October 11, 2014
  • Moderator, "IP Audits: Exploring the Attics and Depths," ABA-IPL Landslide® Teleconference, September 2010
  • Speaker, "What It Means to Be an Intellectual Property Attorney," Yellowstone Academy, Houston, Texas, February 2010
  • Speaker, "Drafting Lessons for Patent Prosecutors," Patent Claim Construction Workshop, Law Seminars International, Atlanta, Georgia, April 2007
  • Speaker, "Prosecution Disclaimers," 9th Annual Advanced Patent Institute, Austin, Texas, October 2004
  • Speaker, "Opinions of Counsel – Defensive Strategy Before and During Patent Litigation," In-house CLE Series, Houston, Texas, June 2003
  • Speaker, "Prelude to Patent Litigation: Affirmative Duties of Patent Owners and Potential Infringers," In-house CLE Series, Houston, Texas, October 2002
  • Co-Presenter, "Attorney-Client Privilege Update," HIPLA Fall Intellectual Property Law Institute, Galveston, Texas, November 2001
  • Texas Southern University's Thurgood Marshall School of Law, Adjunct Professor (August 2021 – Present)
  • American Bar Association
    • Chair, Section of the Intellectual Property Law ("ABA - IPL") (August 2019 – August 2020)
    • ABA - IPL Council Member (August 2010 – July 2021)
    • ABA - IPL Investment Committee Member (August 2019 – Present)
    • Chair, ABA - IPL Software Technology Committee (August 2006 – July 2008)
  • State Bar of Texas
    • Council Member, Intellectual Property Law ("IPL") Section (August 2020 – Present)
    • Delegate, ABA House of Delegates (August 2020 – Present)
    • IPL Patent Committee Chair (October 2016 – July 2018)
  • The Honorable Nancy F. Atlas Intellectual Property American Inn of Court, Barrister (2013 – 2016)
  • American Intellectual Property Law Education Foundation (AIPLEF), Board of Directors (June 2009 – May 2012)
  • Boy Scouts of America, Troop 266 Assistant Scoutmaster (2014 – 2019)
  • Second Baptist Church, Deacon (2009 – Present)
  • Children At Risk, Board of Directors (2008 – 2011)