PLSA becomes Pensions UK and launches new strategy

In a press release published on July 3, 2025, the Pensions and Lifetime Savings Association announced its rebrand as Pensions UK, and launched a new strategy for the next decade.

In its new report, 2030 Ready, Pensions UK says the outlook for savers will be shaped by macro-economic shifts, including widening inequality, increased longevity and evolving expectations for retirement.

Pensions UK wants to see:

• A pension system that provides an adequate retirement income to savers and is affordable and fair.
• Pensions delivered by a market that is well run and well regulated.
• Pension investments that deliver strong risk-adjusted returns and play a positive role in society and the economy. Schemes exercising fiduciary duties responsibly and in the long-term interests of savers.
• Savers supported in both work and retirement by a system that is simple and digital-first, and by advice and guidance that is effective and accessible.

Where Pensions UK sees “red flags” – like the risks attached to Government mandating investments – it states that it will do all it can to represent the views of members and interests of savers.

The "2030 Ready" strategy aims to help everyone achieve a better income in retirement by preparing industry and the wider pension system for the next decade.