Robert L. Greeson
Head of Technology and Communications, Media and Entertainment, United States
Norton Rose Fulbright US LLP
Robert L. GreesonvCard
Related services and key industries
- Intellectual property
- Alternative dispute resolution (ADR)
- Communications, media and entertainment
- Copyright law
- Trade secrets
- Information governance, privacy and cybersecurity
Key industry sectors
Robert Greeson joined the Dallas location in 2005. Robert's practice focuses on patent litigation, patent prosecution, and licensing and transactional matters covering various technologies, including:
- 3G, LTE and 5G wireless systems and protocols
- Wireless devices (hardware and software)
- Distributed Ledger Technologies
- Digital Displays
- Artificial Intelligence (AI)
- Virtual and augmented reality applications
- Object and feature recognition technology
- Internet-of-Things (IoT)
- eCommerce software and services
- Wired and wireless network infrastructure/architecture
- Digital camera applications
- Signal processing
- Application-specific electronic devices
- Semiconductor devices and manufacturing
- RFID technology
- Display and storage hardware
- Green energy
Patent & Commercial Litigation:
Robert has tried cases to juries and judges, and has argued before the Court of Appeals for the Federal Circuit and the Patent Trial & Appeal Board. In doing so, he has not only obtained verdicts for his clients, but attorneys' fees awards as well. Robert focuses his litigation practice on patent litigation and other intellectual property matters. He has represented plaintiffs and defendants across the country, and has extensive experience in patent-heavy forums, including the Eastern and Western Districts of Texas, the District of Delaware, and the Northern District of California. He also works on commercial matters, often involving technology companies or complex technology, and his background in physics and engineering enables him to deeply understand his clients' technology and business to better achieve their goals. Robert has successfully arbitrated several commercial disputes, often involving complex technologies such as parallel computing architecture, achieving favorable decisions for his clients.
Patent Prosecution & IP Transactional Matters:
Robert also helps companies protect, license, monetize, and enforce patents. Robert is adept in helping his clients develop their own in house patent programs and in managing US and foreign patent portfolios for those clients. Robert often works closely with in house counsel and inventors to develop a tailored patent program and manage that program to (1) identify strategic areas for further patent protection and (2) grow the patent portfolio while managing costs. To that end, Robert has broad experience in virtually every phase of patent prosecution, from taking invention disclosures to completing the appeal process. He has argued before the Board of Appeals and Interferences/Patent Trial and Appeal Board several times with success--each time winning a decision of reversal of the Examiner's rejections.
Robert's broad-based transactional experience includes representation of intellectual property holders, acquirers, and licensors in the preparation and negotiation of intellectual property acquisition agreements, patent licenses, technology transfers, non-disclosure agreements, and software development, license, and maintenance agreements. He leads due diligence for and counsels clients to secure, manage, and maximize profit from intellectual property rights. He also routinely assists clients in evaluating the intellectual property of others, conducting both freedom to operate evaluations and intellectual property due diligence.
With regard to patent prosecution, Robert has particular experience in drafting and prosecuting patents covering several aspects of wireless communication, hardware and software design, as well as semiconductor-based (e.g., NMOS, PMOS, etc.) circuit design, memory, and microcontroller (MCU) applications. Robert's circuit design expertise covers a broad range of wireless technologies, data compression/encoding, static and dynamic power consumption, wireless connectivity, memory access, and the like. End use applications cover a broad range, such as media delivery, digital cameras, virtual reality displays, object/feature recognition, gaming controllers, home automation systems, and network security. Further, with regard to virtual and augmented reality and digital camera applications, Robert has drafted and prosecuted patents that cover applications for increasing dynamic range, reducing noise and latency in multichannel data transmissions, increasing parallel data throughput, and the like.
Distributed Ledger Technologies:
Distributed ledger technologies, including blockchain, are impacting how companies across all sectors operate. Robert has experience across different industries in which this technology is being implemented, and is uniquely positioned to advise clients in connection with intellectual property, data security and privacy, litigation, enforcement and investigations, transactional issues, and contractual arrangements relating to distributed ledger technology. Robert advises clients of different sizes, including newly-formed startups to established companies, in connection with a broad array of legal and business matters relating to blockchain. In doing so, Robert represents blockchain and artificial intelligence (AI) enterprises, FinTech startups, software and e-commerce enterprises, and data security and privacy companies in matters relating to distributed ledger technologies.
Data Security & Privacy:
Robert counsels clients on privacy, cybersecurity, and information management issues in the context of due diligence, compliance, business strategy, technology transactions, breach preparedness and response, and regulatory investigation and response strategy. He also advises clients on privacy and security issues within data-based products and services, big data programs, cross-border data transfer, vendor management, and corporate transactions (including M&A, private equity, buyouts, public offerings and bankruptcy).
JD, Baylor University School of Law, 2004
MS, Applied Physics, University of Texas at Dallas, 2001
BA, Physics, Austin College, 2000
Robert was admitted to practice law in Texas in 2004. Robert is also admitted to practice in the U.S. Court of Appeals for the Federal Circuit and the United States District Courts for the Southern, Northern, and Eastern Districts of Texas. He is also registered to practice before the United States Patent and Trademark Office.
While completing his Master's Degree in Applied Physics at the University of Texas at Dallas, Robert worked as a graduate research assistant in the William B. Hanson Center for Space Science. During this time, he designed an automated control scheme for on-board instruments in atmospheric rockets.
- Texas State Bar
- US Patent and Trademark Attorney
A brief summary of Robert's patent litigation experience includes:
- Microtune (Texas) L.P. v. Broadcom Corporation, Eastern District of Texas
- E-Data Corporation v. Cinemark USA, Inc., et al., Eastern District of Texas
- Hear-Wear Technologies, LLC v. Oticon, Inc., et al., Northern District of Oklahoma
- MPHJ Technology Investments, LLC, et al. v. Research Now, Inc., Eastern District of Texas
- Blue Spike, LLC v. BMI, et al., Eastern District of Texas
- DSS Technology Managment, Inc. v. Dell Inc., et al. Eastern District of Texas
- Alto Ventures, Inc. v. Convergys Corp., et al., District of Nevada
- U.S. Ethernet Innovations, LLC v. NETGEAR, Inc., Northern District of California
- Kelora Systems, LLC v. Target Corporation, et al., Northern District of California
Other experience includes :
- Representation of major technology company in defense of patent infringement in the areas of Flash memory technology, hard drive technology and computer architecture
- Representation of major Chinese manufacturer in various litigation and licensing matters in the areas of LCD/Plasma drive technology
- Representation of multiple clients in defense of patent infringement suits in the areas of telecommunications and banking systems
- Representation of patent holder in patent infringement suits involving technology of media streaming and downloading where the defendants are Internet service providers and manufacturers of servers and computers.
- Patent portfolio management for wireless broadband company with specific applications involving video and data applications such as Voice over Internet Protocol (VoIP) and OFDMA/CDMA/TDD technology
- Patent portfolio management for audio recognition technology company, with applications involving pattern recognition to effectuate identification of audio sources over radio, television and the Internet
- Patent portfolio management for mechanical development company with applications involving mechanical torque reduction, oil recovery mechanisms and green energy methods
- Oral Argument before the Patent Board of Appeals and Interferences
- Best Lawyers in Dallas, D Magazine, 2017, 2018
- Best Lawyers - Litigation – Intellectual Property, Best Lawyers, 2022
- Texas Super Lawyer, Intellectual Property, Thomson Reuters, 2013 - 2021
- Texas Rising Star, Intellectual Property, Thomson Reuters, 2009, 2011 - 2013
- "Smartphone Wars: Apple and Samsung remanded," Legal Update, December 13, 2016.
- "SCOTUS curtails venue in TC Heartland decision," Legal Update, May 31, 2017.
- "Infringement and extraterritoriality: SCOTUS decision in WesternGeco captures foreign damages," Legal Update, June 27, 2018.
- "Cryptocurrencies & Block chain," Business Litigation Summit, Norton Rose Fulbright US LLP, November 14, 2018.
- "How to Protect Emerging Technologies: Blockchain & Artificial Intelligence," The Center for American and International Law, 56th Annual Conference on Intellectual Property Law, November 13, 2018.
- "Artificial Intelligence (AI) Trends and Business Applications," TechFest 4.0 Panel, SXSW, Austin, TX, March, 2018
- "Trends In Patent Litigation," Austin College Legal Symposium, Sherman, TX, 2016
- Co-presenter with Sheila Kadura, Mark Emery and Michael Krawzsenek, "Making Sense of Therasense: Past, Present and Future of Inequitable Conduct," Fulbright & Jaworski L.L.P. Web Seminar, July 12, 2011
- "Introduction to Intellectual Property Litigation," Dallas Association of Legal Professionals, April 2010
- Co-presenter with David M. Parker, Jan K. Simpson and John Schneider, "New PTO Claims and Continuations Rules," Fulbright & Jaworski L.L.P. Web Seminar, September 26, 2007
- Austin College Alumni Board (2014 - 2017)
- Austin College L Association, Board of Directors (2014)
- The Honorable Barbara M.G. Lynn American Inn of Court, Associate (2012, 2013)
- State Bar of Texas - The Pro Bono College (2008 - 2009)
- Sigma Pi Sigma (The National Physics Honors Society)
- IEEE (Institute of Electrical and Electronics Engineers)
- State Bar of Texas, Intellectual Property section
- The Pro Bono College of the State Bar of Texas (2008, 2009)
- Northern District of Texas, Pro Bono representation
- Criminal defense matters
- Dallas Bar Association - Pro Bono Subcommittee
- Dallas Volunteer Attorney Program, Volunteer Attorney
- Custody disputes
- Child Support