Norton Rose Fulbright is the No. 1-ranked law firm in social media marketing performance, reach and engagement, according to digital marketing agency Good2bSocial's 2018 Social Law Firm Index. The global law firm rose five places since last year's report, claiming the top overall spot from DLA Piper. The other firms rounding out the top five are Baker McKenzie, White & Case LLP and Orrick Herrington & Sutcliffe LLP.
Norton Rose Fulbright also scored No. 1 overall in two other social media categories (Thought Leadership and Twitter) and garnered Top 5 rankings in both Search Engine Optimization (No. 3) and LinkedIn (No. 4).
To arrive at these rankings, Good2bsocial reviewed websites and presence across all public social media platforms for each firm. It also assessed firms’ publicly-available thought leadership content as well as their social reach and engagement. It then scored and ranked the effectiveness of the firms’ overall efforts in social media across various channels and categories.
“(The top five ranked firms) are notable for mastering many of the unique features available on various social media platforms, allowing them to target audiences with messages and insights in a timely and impactful manner,” the report says. “Through their integrated digital marketing efforts – which include their social media channels – Norton Rose Fulbright delivers value to their target audience by providing timely thought leadership with global reach.”
Good2bSocial is the leading digital marketing agency for law firms, lawyers and companies in the legal industry. Its team comprises leaders in business development, marketing, advertising, social media, consulting, events and conferences, data mining and knowledge management.
To learn more, visit Norton Rose Fulbright's stay connected page.