Strategic insights: Chief Marketing Officer Louanne Buckley shares her approach to marketing a large law firm

The Conversation: Louanne Buckley

“Fail fast, learn and adapt,” says Chief Marketing Officer Louanne Buckley, who recently sat down with Clare Rodway to share her approach to marketing a law firm. Law firms are constantly looking at ways to measure the success of marketing campaigns to determine areas of improvement and change course based on lessons learned. Ms. Buckley discusses building innovative campaigns and forging collaboration between the marketing team and firm partnership to ensure promotional success. She describes the use of metrics to provide the lawyers with the evidence they need to support the success of an initiative. She also discusses the importance of clear, simple and streamlined communication, sharing her tips for building a successful marketing mix. Read the article for all the details.