Sara Collins

Director of Legal Services Design
Norton Rose Fulbright LLP

United Kingdom
T:+44 20 7444 3928
United Kingdom
T:+44 20 7444 3928
Sara Collins

Sara Collins

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Sara Collins is Director of Legal Services Design for EMEA and is based in London.

Sara practiced as a litigator and disputes resolution lawyer at the firm focused on contentious insolvency and commercial dispute resolution, before becoming NRF's first legal designer in 2018. She was responsible for introducing the principles of design-thinking, user research and human-centred design to the firm's approach to continuously improve its client services.  

Having established the firm's Legal Design capability as part of our global change and innovation program, NRF Transform, she now co-leads the firm's EMEA Innovation, Design and Technology group with Jeremy Coleman, Director of Innovation. Their mandate is to drive innovation, improvement and optimisation of legal services. 

Sara trained with the firm in London. Prior to joining the firm in 2012, Sara was a member of the in-house legal team at an asset management company, assisting with leasing, operations and procurement matters.

Professional experience

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  • Diploma, Art Profession Law and Ethics, Institute of Art Law, 2014
  • LPC, BPP Law School, 2007
  • GDL, BPP Law School, 2006
  • BA (Honours) History of Art, University of Warwick, 2005
  • Solicitor qualified in England & Wales 2014

The LawtechUK Report 2021 Shaping the Future of Law

Innovation Ambassador on the City of London Corporation Leading Change for the Future of Legal programme 2020


oneNDA: a pioneering cross-industry legal collaboration

Publication | November 30, 2021

What is legal design?

Publication | October 01, 2021