Norton Rose Fulbright advises on partnership with Dubai Airports to launch DXB&more

Middle East Press release - Business October 2021

Global law firm Norton Rose Fulbright has advised enterprise self-service platform Servy, as lead counsel, on its partnership with Dubai Airports to launch a new mobile-ordering service, DXB&more.

The hospitality technology provider has developed the digital commerce solution to revolutionise the DXB guest experience, with the service allowing all visitors to place orders throughout the airport’s DXB Terminal 3 facility without having to first download a mobile app.

DXB&more accommodates retail, food and beverage ordering on personal devices via the airport’s Wi-Fi connection, QR codes or, offering travellers the convenience of removing the need to wait and queue.

With the flexibility to operate with either collection or delivery options across concourses B & C, DXB&more has the potential to vastly improve the efficiency and customer service experience for all guests, with further plans already in place to extend the feature to include the airport’s other terminals.

The Norton Rose Fulbright team was led by partner Kayaan Unwalla, counsel Jonathan Burton and associate, Natasha El-Najjar who advised on Servy’s market entry into the UAE with the establishment of a JVCo.

Jeff Livney, Chief Experience Officer at Servy, said:

“The guidance and advice of the NRF team has been instrumental in enabling our U.S.-based company to expand into Dubai. From the creation of our local entity and joint venture to supporting the negotiation and execution of agreements with Dubai Airports and the restaurants and retailers joining the platform, NRF has been a great partner to support the expansion of our start-up into an exciting new market.”

Kayaan Unwalla commented:

“This is one of many unique market entry transactions in the technology sector this year. We’re delighted to advise Servy on the deal to bring the DXB&more platform to Dubai International Airport. This innovative technology partnership enables efficient digital solutions to improve the customer experience and we’re glad to have played a small part of the bigger story.”