A cross-border team of lawyers from Norton Rose Fulbright represented American Soccer Company, Inc., dba SCORE Sports, in its sale to investment firm Brand Velocity Group.
Based in Southern California, SCORE is a designer, manufacturer and seller of youth team sports uniforms and equipment. Its products are manufactured in the United States and Mexico and are marketed throughout the world.
An important SCORE Sports niche has been the sale of affordable sports uniforms and equipment to underprivileged communities, providing quality products at price points well below nationally known sports brands.
Norton Rose Fulbright's team was led by Mark Greenfield and also included Will Troutman, Tiffany Li, Joseph Bini (Los Angeles), Mike Stimson (Austin), Erica Cook (Chicago), Todd Schroeder, Alex Clark, Will Betts (Dallas), Bob Greenslade (Denver), Hersh Verma (Houston), Hernan Gonzalez, Dante Trevedan, Mariajose Chavez Zamora (Mexico City), Celia Cohen, Anna Rudawski (New York), Josh Henderson (San Francisco) and Andy Eklund (Washington, DC).