Global law firm Norton Rose Fulbright has advised ARCUS Capital AG and seo2b founders Timo Abid and Valentin Hertfelder on the sale of an investment in digital marketing agency group detailM GmbH to AURELIUS Wachstumskapital SE & Co. KG ("AWK").
The sale was made after a successful growth phase to a partner who intends to build on the leading position of the group in the long-term. detailM Group was formed in 2018 through the merger of SEO agency seo2b GmbH and affiliate marketing agency belboon GmbH, with ARCUS holding a majority stake. ARCUS had previously acquired both companies in 2014 and 2018, respectively, with seo2b founders Timo Abid and Valentin Hertfelder managing the group since then, having significantly re-invested.
Dr. Philipp Grzimek, partner in the Munich office of Norton Rose Fulbright, comments:
"We are pleased to have advised ARCUS Capital and the founders on this extensive transaction and to have accompanied the detailM Group into its next stage of economic development. This is ARCUS Capital's first mandate and I am pleased to see the great development of the Munich private equity team.”
The Munich team was led by partner Dr. Philipp Grzimek (Private Equity). He was supported by transaction specialist Tobias Grans (M&A/private equity) and partners Dr. Tim Schaper (antitrust law) and Dr. Andrea Spellerberg (banking).
On the opposite side, Hans-Jörg Wittmann (Kuzaj Wittmann & Partner, Düsseldorf) advised the client.