Blurred colourful city lights at night time

Motion - Discussing what matters

How will amendments to Canada’s Trade-marks Act impact brand owners?

Welcome to Motion - Discussing what matters, a video series covering hot topics across the country where our experienced lawyers provide timely legal analysis on issues relevant to Canadians.

This episode focuses on the amendments to Canada’s Trade-marks Act that came into force on June 17 and the country’s accession to the Madrid Protocol and Nice Agreement. These new rules have significant consequences for Canadian brand owners.

In this video, Vancouver-based intellectual property partner, patent agent and trademark agent Karen MacDonald explains the main changes for brand owners, the impact of Canada’s adherence to the Madrid Protocol and the pros and cons of eliminating the use requirement as a condition to trademark registration.

Subscribe to our Motion video series


Video archives


Thumbnail of Matt Keen 

Green hydrogen - Episode 6

In this video, Matt Keen, one of our Vancouver-based energy regulatory partners, explains why stored hydrogen is still not a widely adopted solution, what needs to happen to spur investment in hydrogen projects and why investors should take interest in green hydrogen storage.
April 2019

Thumbnail image of Martin Masse

USMCA - Episode 5

In this video, international trade partner Martin Masse examines the major implications for Canadian businesses, how clients should navigate the uncertainty over the steel and aluminum tariffs as well as how this deal affects Canada’s ability to negotiate other trade agreements.
November 2018

thumbnail image of speaker Lisa Cabel Workplace policies - Episode 4

This episode focuses on workplace policies in light of the #MeToo movement, one year after it was set in motion, and features our employment and labour partner Lisa Cabel.
October 2018

thumbnail image of speaker Robert Percival

General Data Protection Regulation - Episode 3

This episode focuses on the European Union’s far-reaching General Data Protection Regulation (GDPR), which took effect in May, and features the Canadian chair of our technology and outsourcing practice team, partner Robert Percival.
September 2018


Superclusters - Episode 2, part 1 of 2

This episode focuses on superclusters and features Anthony de Fazekas, our Canadian head of technology and innovation, IP partner and patent agent.
July 2018


Superclusters - Episode 2, part 2 of 2

In these videos, we look at the supercluster concept and how these superclusters will support frictionless IP as well create and monetize data in Canada.
July 2018


Cannabis - Episode 1

Our first episode focuses on cannabis and features our partner Sara Zborovski. In this video, we look at the impact of legalization and what this imminent shift will mean in terms of new opportunities for businesses operating across the industry.
May 2018