Our Montreal and Toronto offices advised the shareholders of Mistplay, a play-to-earn and game discovery platform for mobile games, on a definitive agreement with GrowthCurve Capital whereby GrowthCurve has become the majority shareholder in Mistplay.

Powered by its advanced machine learning platform, Mistplay partners with gaming publishers to grow their user base and engagement through a game discovery engine and play-to-earn rewards program.

This investment by GrowthCurve, a private equity firm that leverages data, analytics, and machine learning to drive value creation, will position Mistplay to accelerate its AI strategy, support the launch of new business lines and expand into new markets.

Based in Montreal, Mistplay has been featured on Deloitte’s North American Technology Fast 500 list of fastest growing companies. This transaction sets the foundation for Mistplay’s future growth and next major corporate milestones.

The team was led by Eric Stevens and included Derek Chiasson, Roger Bill, Audrey Levesque, Stefanie Thibert, Marc-Olivier Plante, Pierre-Olivier Valiquette (Montreal) and Pierre Dagenais (Toronto).