On January 15, 2014, Aimia Inc. ("Aimia") announced the closing of its previously announced offering of 6,000,000 Cumulative Rate Reset Preferred Shares, Series 3 (the "Series 3 Preferred Shares"), including 1,000,000 Series 3 Preferred Shares that were issued upon the exercise in full of the Underwriters’ option to purchase additional shares, at a price of C$25.00 per Series 3 Preferred Share for gross proceeds of C$150 million. The Series 3 Preferred Shares were purchased by a syndicate of underwriters led by CIBC, TD Securities Inc., RBC Capital Markets and BMO Capital Markets.
The net proceeds of the issue will be used by Aimia to supplement its financial resources and for general corporate purposes.
Aimia is a global leader in loyalty management. Employing more than 4,000 people in over 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.
The transaction was led in-house by Mark Hounsell, Chief Legal Officer and Corporate Secretary and Edouard Dong Vo-Quang, Senior Counsel. Aimia was represented by Norton Rose Fulbright Canada LLP with a team led by Stephen Kelly (Corporate and Securities) and assisted by David Millette, Meghan Stewart, Marie-Noël St-Hilaire and Renée Loiselle (Corporate and Securities) and Jules Charette and Antoine Desroches (Tax).