Global law firm Norton Rose Fulbright advised Enthusiast Gaming on its C$44.13m acquisition of Omnia Media and subsequent C$17.25m financing, on August 30 and 31st 2020, creating North America’s largest gaming media, eSports and entertainment platform.
Headquartered in Toronto, Enthusiast Gaming’s platform features approximately 100 gaming related websites and 1,000 YouTube channels, collectively generating 4.2 billion views monthly and winning over 300 million video games and eSports new fans every month. Its leading eSports division, Luminosity Gaming, has 7 professional eSports teams under ownership and management, including the Vancouver Titans Overwatch team and the Seattle Surge Call of Duty team.
Trevor Zeyl, corporate and securities lawyer in the Toronto office of Norton Rose Fulbright and team co-lead commented:
“Having an international team that was able to provide counsel in each of the key jurisdictions was critical to executing this transaction efficiently and on a tight timeline. Norton Rose Fulbright has the powerful advantage of calling on lawyers all over the world to serve clients with global business needs.”
The purchase of Omnia Media is part of Enthusiast Gaming’s strategic growth strategy, having merged with Aquilini GameCo Inc. in Q4 2019 on the heels of purchasing 11 other gaming companies in the last 3 years.
Along with Zeyl, the Toronto-based cross-border team was led by Walied Soliman and included Bruce Sheiner, Peter J. Wiazowski (Montreal), Sean Williamson, Nader Hasan, Sam Zadeh, Chelsea Papadatos, Abigail Court, Daniel Weiss, Jennifer Huh (New York), Christopher B. Cash (Corporate, M&A and securities, New York), Elizabeth Williams (Calgary), Iwan Davies (Intellectual Property, Calgary), Todd Schroeder (Dallas), Dion J. Legge (Calgary), Brian Milne (Tax, Calgary), John Cassell (Privacy, Calgary), and Carolyn Webb (Employment, Houston).