Digital concept of graphs

Hermès succeeds in enforcing trade mark rights in NFT dispute

March 01, 2023

In November 2021, Mason Rothschild, formerly known as Sonny Estival, created and sold one hundred NFTs linking to a depiction of a digital Hermès Birkin bag covered in faux fur and patterns, polka dots, and artworks such as the Mona Lisa and Van Gogh’s Starry Night. Rothschild also registered and used the domain name and social media handles such as @metabirkins to promote the sale of the “MetaBirkins” NFTs. By early January 2022, Rothschild had sold in excess of $1 million in “MetaBirkins” NFTs.

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